About us

The Center for Sustainable Tourism (ZENAT) is an association of tourism experts affiliated with the University for Sustainable Development (HNE) Eberswalde. ZENAT’s goal is to promote and further develop sustainable tourism in all its facets. As a think tank, it serves to conduct research and generate new insights into various aspects of sustainable tourism, as well as to develop strategies and concepts for implementing sustainable tourism in practice.

By presenting future-oriented and innovative solutions, ZENAT also aims to stimulate public discourse and support the exchange of knowledge and experience.

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Projects

In recent years the members of ZENAT carried out a large number of projects on various topics of sustainable tourism management.
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News

02/2026 - Statement on the “National Tourism Strategy”

The “National Tourism Strategy” published by the BMWE on January 28, 2026 is a commitment to greater competitiveness and growth for the German tourism industry. The recognition of tourism as a socially significant and prosperity-enhancing key sector is an important signal in the context of complex global challenges. The focus on reducing bureaucracy, digitalization, accessibility, and sustainability is expressly to be welcomed.

In its statement, ZENAT addresses the gaps and inconsistencies in the strategy paper.

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